Variable Data

 

What is variable data personalization?

Variable data personalization is the total package of individualizing mail to increase response. With this service, you can individualize each piece in your mailing so that every message reflects and builds upon the relationship you already have with people in your mailing list.

 

Why use Variable Data?

Whether you’re fundraising or selling a product or service, building relationships is the key to your success. Variable data personalization keeps you personally connected to everyone on your mailing list, and lets them know they’re important to you.

 

How do I begin?

Contact your PrintSource to talk about your goals. If you need assistance to create your marketing tools, we have partners that will provide whatever help you need. Our design partner is available to create the right image for your business; and our word-smiths can craft the words that drive your audience to your door. Once you’re satisfied with the direct mail look and individualized messages, we’ll import the mailing list you already have on file and create the perfect blend of bulk mail savings with first class results!

 

Applications

Business

• Direct Mail Programs

• Marketing Programs

• Catalogs

• Sell Sheets

• Annual Reports

Not-for-Profits

• Save the Date Mailings

• Annual Appeals

• Annual Reports

• Event Programs

• Board & Staff Updates

• Recruitment

• Donor Solicitation

• Donor Appreciation

• Major Gift Announcements

• Achievements

• Celebration Invitations

• Annual Meeting Invitations

• Offset Printing

• Digital Printing

• Wide Format Printing

• Bindery & Finishing

 

Offset printing is typically for large quantities, however is also utilized when the best quality is a necessity. PrintSource  provides high quality printing in black and white, multi or full color printing in the most affordable and timely manner.